In the last edition of Inc. magazine a letter to the editor reads “removing the navigation bar from the page is a user interface no-no”. I am not sure I agree entirely. There are some cases where instead of a navigation bar, you want to handhold the customer through a specific user experience.
Often times I have been to sites where there are not one but two or three navigation bars, sometimes with sub-menus, and I still don’t know where to go. I am sure I am not the only one.
Sometimes you as a marketer have created a specific marketing path, and instead of having a home page with navigation you have a landing page that greets people and provides additional information before going to the next step in a specific journey.
I am not advocating webmasters should eliminate all navigation bars – instead I am encouraging marketers to think about the customer journey from their perspective and the website as simply a tool to help them get to the end point.
April 3rd, 2009 at 3:46 pm
[...] un beneficio de negocios con tus soluciones. Este tipo de navegación lo describió muy bien en este artículo mi amigo Gerardo Dada de Vignette. La empresa Softrax, un proveedor de aplicaciones de [...]