Gerardo A. Dada is a CMO, marketing strategist, author, and technology executive who helps companies turn strategy, differentiation, and positioning into market advantage. He has held senior leadership roles at Catchpoint, Keeper Security, DataCore, SolarWinds, Microsoft, Rackspace, Motorola, and Bazaarvoice.

My calling is marketing and my superpower is being able to connect technology, business and marketing.

My linked-in profile http://www.linkedin.com/in/gdada

I am the author of OutPosition, a practical strategy book for leaders who want to build sharper differentiation, earn a clear position in the customer’s mind, and turn strategic clarity into market advantage.
Read more / Join the book newsletter: OutPositionBook.com

Selected Writing & Features

• The Catchpoint Blog – Insights on Internet Resilience, the evolution of digital experience monitoring, and mitigating corporate risk in a hyper-connected world.
• Database Trends and Applications (DBTA) – Strategic guides for IT and data leaders navigating hybrid cloud complexity, database performance, and infrastructure scalability.
• CustomerThink – Deep dives into behavioral economics, market positioning frameworks, and building customer-centric growth strategies.
• Stratega Magazine – Essays on competitive strategy, market differentiation, and the mechanics of outpositioning the competition.

What I Write About

I write about marketing strategy, positioning, differentiation, product marketing, category creation, technology markets, and the role of marketing leadership in shaping business outcomes.

• Interviews and ideas from marketing leaders
• How companies create strategic advantage
• Why positioning is a business discipline, not just a a messaging exercise
• How product marketing connects customer insight, strategy, and execution
• Lessons from strategy, category creation, and GTM leadership

Free Product Marketing Course

For those interested in building stronger product marketing skills, I created a free Product Marketing Course on YouTube. The course covers the fundamentals of product marketing across four lessons, including how to understand markets and customers, define positioning, build effective messaging, and connect product strategy to go-to-market execution. It is designed as a practical introduction for marketers, product leaders, founders, and anyone who wants to better understand how great products are brought to market. Product Marketing Course 1-4 – YouTube

Start Here: Essential Essays on Strategy, Positioning, and Product Marketing

New to The Adaptive Marketer? Start with these essays on strategy, positioning, product marketing, category creation, and marketing leadership. Together, they represent the core ideas behind this blog: that marketing is not just promotion, but a strategic discipline for understanding markets, shaping customer perception, and creating business advantage.

• The Fundamentals of Effective Positioning
  A practical framework for understanding positioning as more than messaging. This post explains the rules that help companies earn a clear, differentiated place in the customer’s mind.
• Creating a Category: How Catchpoint Repositioned Itself for Leadership
  A real-world case study on category creation, repositioning, and strategic narrative, showing how Catchpoint sharpened its market position around Internet Performance Monitoring and Internet Resilience.
• The Three Horizons Framework in Action: Lessons from the EV Transition
  A strategic analysis of the electric vehicle transition and what it teaches leaders about managing current businesses, emerging opportunities, and future bets at the same time.
• What is Product Marketing and Why Is It So Important?
  A foundational post on the role of product marketing in connecting customer needs, market understanding, product strategy, and go-to-market execution.
• RadioShack Strategy: A Lesson for Business Leaders
  A clear strategy lesson on focus, differentiation, and the danger of chasing large markets without a meaningful competitive advantage.
• The Risks of Following a Blue Ocean Strategy
  A contrarian look at Blue Ocean Strategy and why uncontested markets can be attractive, but also risky, difficult to identify, and hard to execute well.
• Stop the Content Machine – The Seven Deadly Sins of Content Marketing
  A critique of content marketing’s obsession with volume, and a call to return to useful, insightful, strategy-driven content that builds trust and business value.
• The Mirage of Data
  A timeless reminder that more data does not automatically lead to better decisions, and that strategy still requires judgment, interpretation, and understanding.
• 8 Cardinal Principles to Use Personas Effectively in Marketing
  A practical guide to using personas as a real tool for customer understanding, relevance, and better marketing decisions — not just as a template exercise.
• The 4 Super Powers of Today’s Marketing Leaders
  A leadership post on the capabilities modern marketers need most: revenue accountability, adaptability, customer centricity, and strategic influence.

Professional Background

Over my career, I have led marketing, product marketing, strategy, and go-to-market functions at companies including Microsoft, Rackspace, SolarWinds, Keeper Security, DataCore, Catchpoint, Motorola, and Bazaarvoice. My work has focused on helping technology companies clarify markets, sharpen differentiation, build categories, and connect complex products to business value.

Why I started theAdaptiveMarketer

I started this blog to think out loud about the intersection of technology, markets, and leadership. Over time, it has become a place where I explore what makes companies different, why some strategies work, and how marketing can become a driver of business advantage rather than just a communications function.