Knowledge is useless unless you know how to communicate it – in writing.
We live in a world where most communication happens in 140 character messages, 7 second videos and short text messages. It’s easy to forget how important is good writing as an essential and personal skill.
I have been inspired by David Ogilvy, the father of advertising. His story is really interesting. His teachings fundamental. His books are some of the first every marketer should read. In the Unpublished David Ogilvy, I found great advice by the master.
“The better you write, the higher you will go in Ogilvy and Mather. People who think well, write well.” Continue reading “Writing well is an essential business skill”