Seth is like the Swami of marketing. Or maybe the shepherd of marketing because for over two decades he has been guiding the marketing profession as it evolves and matures. Seth is the author everyone has to read, no matter what kind of marketing you do.
And it makes sense for him to write a book about what marketing is. This is Marketing is a foundational book. Unlike other books, This is Marketing is not a book focused on one central idea, instead, it covers a wide range of topics from the rationality of buyers to adoption cycles. It’s a book about the core of what marketing is all about.
It also is a book about what marketers are about. It talks about our role in the world, our responsibility to use our talent for the greater good, our ability to change the world, and the importance of doing marketing in an ethical and respectful way.
In a way, this is the book that attempts to encapsulate all of Seth Godin’s wisdom in one tome. It includes the core concepts from permission marketing, written in the 90s, and covers important topics from All Marketers are Liars, which is probably Seth’s most important book.
In this post I will cover a few tidbits of wisdom I particularly liked in Seth’s book:
What is Marketing, according to What is Marketing?
“Marketing is the generous act of helping someone solve a problem. Their problem. Marketing helps others become who they seek to become”. Continue reading “What is Marketing according to Seth Godin”