Last week (this was in 2009) at Web 2.0 I presented a session titled The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy.
The room was designed for 250 held well over 350 and some people were turned away. It looks like this is a topic of interest for most organizations, probably because of the immaturity of this model, which is one of the topics in the presentation. I posted my deck on slideshare.
I am writing a white paper that expands on the presentation and provides a bit more detail as well as social media guidelines and other resources. To get both the white paper and a PDF of the slides please register at www.vignette.com/citizen NOTE: This offer is long gone, sorry.