Establishing a Premium Position in the Market

Today I had the opportunity to present at the Austin luncheon lunch on how to establish a premium position in the marketplace.

[slideshare id=11620097&doc=amatakingapremiumpositioninthemarket-gdada-120216142028-phpapp01]

The key points form the presentation:

  1. Building a premium product is about differentiating by focusing on a segment of customers who are willing to pay more for a product that serves them better. Premium products are created by value.
  2. People buy emotionally – then justify their decisions rationally
  3. People buy experiences
  4. Price communicates value
  5. Packaging communicates value
  6. Happy, empowered employees create value

Today I had the opportunity to present at the Austin luncheon lunch on how to establish a premium position in the marketplace.

[slideshare id=11620097&doc=amatakingapremiumpositioninthemarket-gdada-120216142028-phpapp01]

The key points form the presentation:

  1. Building a premium product is about differentiating by focusing on a segment of customers who are willing to pay more for a product that serves them better. Premium products are created by value.
  2. People buy emotionally – then justify their decisions rationally
  3. People buy experiences
  4. Price communicates value
  5. Packaging communicates value
  6. Happy, empowered employees create value

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