No one knows more about using the new tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. His books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is the best-selling author of titles that include The New Rules of Marketing and PR to World Wide Rave which are changing the world of public relations and influence marketing.
I am truly honored to have David share his insights with us in this interview.
1. What company is an example of good marketing today? Who do you admire?
I admire HubSpot very much. They started the company in 2006 and today, less than ten years later, they have 650 employees. There growth is all attributable to the content they create online, a strategy the teach others in the HubSpot Marketing Blog. http://blog.hubspot.com I admire them so much that I joined their advisory board.
No one knows more about using the new tools and strategies to spread ideas, influence minds and build business than Davi...