Marketing Leader Interview: David Meerman Scott

No one knows more about using the new tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. His books and...

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The Amazon Bible: 7 Principles behind Jeff Bezos’ Success

What makes a company like Amazon successful? What principles enabled Jeff Bezos, founder and CEO of Amazon, to develop a vision from a garage business...

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Marketing Leader Interview with Augie Ray

Augie Ray is a good friend and a true thought leader in interactive marketing, social media and customer experience. He is a voice of customer leader...

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Gold, Music and the Irrationality of Price

What would happen if you doubled the price of your products? How about if you increased them five-fold? Would customers still buy them? This post tell...

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Marketing Leader Interview with Crimson Marketing’s Glenn Gow

Glenn Gow founded Crimson Marketing, a technology marketing firm, in 1991 which became one of Inc 500 fastest growing companies. You can get his book ...

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12 Key Business Lessons from Steve Jobs

How much can we learn from Steve on Innovation, Marketing and Business Strategy? A few days ago I stumbled on this video where Guy Kawasaki shared 12...

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Are Super Bowl Ads a Good Investment or a Giant Waste of Money?

Measuring the effect of advertising has always been a significant challenge for marketers. The Super Bowl presents a particularly interesting opportun...

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Marketing Leader Interview: David Meerman Scott

David Meerman Scott Intervie

No one knows more about using the new tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. His books and blog are must-reads for professionals seeking to generate attention in ways that grow their business. He is the best-selling author of titles that include The New Rules of Marketing and PR to World Wide Rave which are changing the world of public relations and influence marketing.

I am truly honored to have David share his insights with us in this interview.

1. What company is an example of good marketing today? Who do you admire?

I admire HubSpot very much. They started the company in 2006 and today, less than ten years later, they have 650 employees. There growth is all attributable to the content they create online, a strategy the teach others in the HubSpot Marketing Blog.  http://blog.hubspot.com  I admire them so much that I joined their advisory board.

No one knows more about using the new tools and strategies to spread ideas, influence minds and build business than Davi...

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The Amazon Bible: 7 Principles behind Jeff Bezos’ Success

7 Success Secrets from Jeff Bezos

What makes a company like Amazon successful? What principles enabled Jeff Bezos, founder and CEO of Amazon, to develop a vision from a garage business to the world’s largest retailer? Are Kindle, Amazon Web Services and other innovations proof that he is the next Steve Jobs?

 I found many of these answers in the book The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone

Amazon The everything store book

What makes a company like Amazon successful? What principles enabled Jeff Bezos, founder and CEO of Amazon, to develop a...

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Marketing Leader Interview with Augie Ray

Marketing Augie Ray

Augie Ray is a good friend and a true thought leader in interactive marketing, social media and customer experience. He is a voice of customer leader at a Fortune 100 financial services firm. I met Augie when he was the lead Forrester  Research analyst covering interactive marketing and social media.

You will find Augie’s perspective refreshing and insightful.  Enjoy.

Augie Ray is a good friend and a true thought leader in interactive marketing, social media and customer experience. He...

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Marketing Leader Interview with Crimson Marketing’s Glenn Gow

Marketing Leader Interview Glenn Gow

Glenn Gow founded Crimson Marketing, a technology marketing firm, in 1991 which became one of Inc 500 fastest growing companies. You can get his book Revenue and the CMO via Kindle. I particularly enjoy his posts on #BadMarketing which play fun at common mistakes we marketers often make, which mirrors some of my own posts on this blog.

What company is an example of good marketing today? Who do you admire?

Cisco. They are extremely focused on understanding their buyers and making it easy for them to buy from Cisco. They are constantly studying their buyers and what is important to them. In addition, they track the buyers’ journey to an exceptional degree. Impressive.

Glenn Gow founded Crimson Marketing, a technology marketing firm, in 1991 which became one of Inc 500 fastest growing co...

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12 Key Business Lessons from Steve Jobs

12 Business Lessons from Steve Jobs

How much can we learn from Steve on Innovation, Marketing and Business Strategy?

A few days ago I stumbled on this video where Guy Kawasaki shared 12 lessons he learned from Steve Jobs. Guy worked with Steve in the early days of the Mac. This presentation was delivered a few hours after Steve passed away. It is been viewed almost a half a million times, but it is 47 minutes long. I thought I should share a summary from my notes:

  1. Experts” are clueless – There are many people who will claim to be gurus and experts. Don’t trust them. They are more often mistaken.
  2. Customers cannot tell you want they need –” Back in 1984 they would have asked for a faster, cheaper Apple II (not a Mac). The day you hear Apple is using focus groups to create future products, that’s the day to short the Apple stock”. For more, here is a post on Steve Job’s Genius Ability to Innovate.
  3. The biggest challenges beget the best work – If you are going to change the world, you need to work on challenges no one else has solved before.
  4. Design matters. ”Design is the product.” Especially for Apple, but true for more and more industries today. Another post on the importance of design.
  5. Use big graphics and big font in your presentations. Jobs was a master presenter. His slides make bold statements and don’t compete for attention with what he is saying.
  6. Jump curves, not better sameness – What Guy means is that Steve was not interested in incremental improvements, but on disruptions that completely change the game, Guy uses the example of the change from ice factories to having ice available in your refrigerator.
  7. It either works or does not work – ”Don’t worship religions and fads. We did not care if it was ‘open’ or ‘closed’ only that it worked.”
  8. Value is different than Price. I could not agree more. Here are a few posts on the topic.
  9. Hire A players exclusively . A players hire A players. B players hire C players. As Jim Collins wrote: the most important thing is people – ‘who is on the bus’.
  10. Real CEOs can demo. Meaning executives need to be users of the products they sell, they need to be competent and demonstrate their passion.
  11. Entrepreneurs ship, not slip. Steve pushed his team to deliver on time. He did not wait for a perfect product (the first iPhone had many limitations) but it was developed in record time. Then there is time for continuous improvement.
  12. Somethings need to be believed to be seen. “If you wait for proof it will never happen.” This is so true

If you want to watch the entire video, you will find it here.

Guy Kawasaki Lessons from Steve Jobs

How much can we learn from Steve on Innovation, Marketing and Business Strategy? A few days ago I stumbled on this video...

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Are Super Bowl Ads a Good Investment or a Giant Waste of Money?

SuperBowl Ad ROI

Measuring the effect of advertising has always been a significant challenge for marketers. The Super Bowl presents a particularly interesting opportunity to study individual ads that reach millions of consumers and represent a major investment for brands at $4 million plus production costs.

I will use two sources of data to look at this problem: Un-aided recall by a random sample of consumers and sales results achieved by Go Daddy after their investment in Super Bowl ads.

Measuring the effect of advertising has always been a significant challenge for marketers. The Super Bowl presents a par...

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10 Marketing Observations from the 2014 Super Bowl Ads

10 Marketing Observations

Surprisingly, the Super Bowl is not the most-viewed sports event in the world. At some 150 million viewers, it represents a fraction of the estimated 720 million viewers for the FIFA World Cup final.  Despite this fact, it remains the largest advertising event in the world.

According to an informal survey we ran last week, over 60% of Super Bowl viewers claimed to watch the game just as much, or more for the ads.  Welcome to the Ad Bowl.

Why do people watch the SuperBowl

By now there are probably a couple dozen lists of top Super Bowl ads, and everyone has begun expressing their own opinions. In this post, I will share my observations on the marketing strategies of the brands and the effectiveness of their ads, as well as general advertising trends. Please add your observations in the comments section.

Surprisingly, the Super Bowl is not the most-viewed sports event in the world. At some 150 million viewers, it represent...

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Innovation – How Silvercar is Disrupting the Car Rental Business

Disruptive Innovation Example

It is a cycle we see too often: companies grow successful; an industry matures adopting many common practices, some good and some bad. Then these companies get complacent and fall asleep at the wheel. They stop innovating and often try to take advantage of consumers because of their position. And by doing so, they and create an opportunity for new entrants to disrupt the market.

It is easy to point at history and study how companies that were market leaders fell in this trap: Blockbuster, Motorola, Circuit City and Radio Shack are good examples. It is a lot harder to predict which markets or companies will be disrupted. But it is much more interesting to observe when it is actually happening in front of us.

This week I witnessed disruption in the rental car industry. I traveled to Dallas for a day and decided to give Silvercar a try. I am glad I did. How is the Silvercar experience better than the established companies who are asleep at the wheel? Let me recap my experience:

It is a cycle we see too often: companies grow successful; an industry matures adopting many common practices, some good...

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True Leadership is Invisible

Leadership is Invisible

Maybe you have had an opportunity to observe  leaders who are quick to accept credit and seem more interested in receiving attention and merit. Another style of leadership is one for whom the top interest is in creating a better future, offering new ideas and building the capabilities of the team, resulting in an organization that continues to thrive even when the leader is not present anymore. These are two styles of leadership, except only one of them is truly a leader.

Maybe you have had an opportunity to observe  leaders who are quick to accept credit and seem more interested in receivi...

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